Join the United Corpus Christi Chamber of Commerce for an Expert Edge Seminar presented by Spectrum Reach, "Data is the New Currency!"
***Harness the Power of a Data Driven Marketing Strategy***
Understanding, measuring and optimizing data quality and impact is essential to driving campaign success. How do we ensure campaigns are reaching and engaging the right customers? How do we take advantage of our own Data to identify the right goals we want to achieve? This presentation will discuss the 3 main types of Data; Putting your data to work for you; and Pitfalls to avoid as you are building your Data strategy.
3 Key Learning Objectives:
1. The 3 Main Types of Data
2. How to take advantage of your 1st Party Data to make better decisions
3. Pitfalls to avoid when building your Data strategy
Enjoy a light lunch, giveaways and door prizes!